Ethiopia Rabb
Product Manager & Engineering Strategist — empowering cross-functional teams to deliver impactful solutions.
Skills & Experience
A blend of product vision, technical execution, and user empathy.
End-to-End Product Strategy
Owned flagship product areas like Mailchimp's Email Editor and Transactional API, driving roadmap, discovery, and delivery.
Platform & Developer Experience
Built scalable libraries and internal tooling to support engineering teams and developer workflows across Mailchimp.
Mobile & Web Alignment
Delivered cross-platform features across Mailchimp's web and mobile apps. Built and shipped native apps early in my career.
AI & Data-Informed Decisions
Led AI-driven initiatives in Customer Success and Marketing. Used ML and analytics to prioritize features and track impact.
Cross-Functional Leadership
Partnered with Engineering, Marketing, and Customer teams to deliver cohesive product launches and internal platforms.
SaaS Product Expertise
Experience with consumer subscription SaaS products. Built and scaled core features to support growth, retention, and monetization.
ML-Powered Customer Success
How I led a cross-functional team to build ML-powered customer success tools that increased feature adoption and drove measurable business impact at Mailchimp.
Predicting Next Best Actions with ML
The Challenge
Mailchimp customers struggled to discover and adopt features that would drive their success. The Data Science team had built a predictive model to recommend optimal next steps, but we needed to test its effectiveness and find the best way to deliver these recommendations.
My Role & Approach
As Technical Product Manager, I facilitated collaboration between Data Science, Research, and Customer Success teams. I owned the hypothesis, designed success metrics, and chose to test recommendations through CS team calls rather than in-app messaging to enable human validation and align with our newly formed CS team structure.
Implementation
I partnered with a prototyping team to build a secure microsite where CS agents could access customer-specific NBA predictions. Despite manual data pipeline challenges, we successfully equipped 15 agents with personalized recommendations for their customer calls.
Key Metrics
Technologies Used
Key Challenges Solved
- Multi-account users under single login affecting prediction accuracy
- Manual data pipeline requiring CSV uploads to AWS
- Cross-team coordination for UX alignment
- Balancing automation with human validation
Impact & Outcomes
- Users appreciated clear, personalized next steps
- Agents handled 2 more calls per day with increased confidence
- Pre-call preparation time reduced from 30 to 15 minutes
- Team exceeded quarterly goals through improved efficiency
Key Takeaway
This experiment demonstrated that ML-powered recommendations, when paired with human guidance and well-designed tools, can meaningfully improve feature adoption, operational efficiency, and customer experience while providing valuable insights for future data-driven initiatives.
SaaS Platform for Bowling Tournaments
Building products from concept to launch, combining technical expertise with entrepreneurial vision.
The Vision
Built a modern SaaS platform for bowling tournament directors to manage registrations, payments, and brackets—replacing outdated desktop software with a cloud-based solution. Designed the product roadmap, pricing model, and go-to-market strategy while leading full-stack development.
What I Built
- •Online registration and secure payment processing via Stripe integration
- •Advanced side games (brackets) with randomized matchups and printable PDFs
- •QR-based score tracking for real-time tournament updates
- •Email tools for director-to-bowler communication
Results & Traction
- •Launched MVP in July 2025 with live tournaments running on the platform
- •Acquired subscribers and signups through community-driven marketing
- •Ran demos with directors across multiple states and converted early adopters
- •Differentiated from legacy desktop software with modern, cloud-based UX
What's Next
Preparing full launch with Pro subscription tier featuring manual bowler entry, unlimited brackets, and advanced analytics—planned for October 2025.